2017 ADDYs Call To Entry

Due January 6 by 5pm
Deliver to:
7405 S. Bitterroot Place
Sioux Falls, SD

Puns, mashups, plays on words, they’re everywhere in the advertising business, they’re even taking over our theme for the 2017 American Advertising Awards Competition! Now we’re calling upon you to show us what you got. “Lattice” see your best work of 2016, punny or otherwise, for a chance at advertising glory. Submit your work by January 6 to qualify. And don’t forget to join us February 24 for the ADDY Awards Show when we’ll announce the winners and celebrate all things advertising. And the chances are pretty good you’ll see a pun or two there as well.


The 51st Annual South Dakota ADDY® Awards Competition is open to any individual, company or organization engaged in the creation of advertising. There is no limit to the number of entries a person or organization can enter. Entries in the 51st Annual South Dakota ADDY Awards Competition may not be entered in any other local ADDY Awards Competition. All entries must have first appeared in the media between January 1 and December 31, 2016.

All entries submitted in the competition, with the exceptions of Public Service Advertising, Advertising for the Arts and Advertising Industry Self Promotion, mush have paid for the creative services and media placement in the normal course of business. Entries that meet the criteria of Public Service Advertising, Advertising for the Arts or Advertising Industry Self Promotion can only be entered in those categories.

Competition Rules & Categories

For Professionals
For Students

How To Enter

All entries must be submitted through an online process, and makred correctly with the entry number. This helps us catalog and organize your entries with accuracy and efficiency. It also saves time, money and effort. Begin submitting your work at the link at the bottom of this page.

  • Hand-deliver your entries (along with your manifest and payment for entries) by 5pm, Friday, January 6, 2017 to the SDAF Office, at 7405 S. Bitterroot Place, Sioux Falls, SD.
  • All entires must be in a clear plastic envelope (for all digital entries the entry form must be in a clear plastic envelope.)
  • All entries become the property of SDAF and will not be returned.
  • Envelopes can be picked up at the SDAF Office.

To pay by credit card, contact Executive Director Shannon Carder at (605) 274-3548 or sdadfed@sdaf.org.

SDAF Office Hours for dropping off entries and picking up envelopes.

Tuesday, December 27
2:30 – 5 pm

Wednesday, December 28
10 am – 2 pm

Thursday, December 29
9:30 – 11:30 am
2 – 5 pm

Tuesday, January 3
10 am – 2 pm
3:30 – 5 pm

Wednesday, January 4
3 – 5:30 pm

Thursday, January 5
8:30 – 11:30 am
1:30 – 2:30 pm

Friday, January 6
9 – 11:30 am
1:30 – 5pm

Enter Your Work Into The 2017 ADDYs Here