44i: Digital Media Strategist

Our growing digital team is in need of a Digital Media Strategist who is energetic and passionate about structuring, monitoring, and optimizing digital advertising campaigns. The ideal candidate must be well versed in all forms of paid digital media including Search, Display, Retargeting, and Social Media ads. In particular this person should display a thorough understanding of the fundamentals of Google AdWords and be comfortable producing reports for both the agency and client.

As a Digital Media Strategist for 44i, you’ll work with our digital team to develop effective PPC strategies across multiple channels. You’ll offer assistance to our senior-level team members and help look for exciting new ways to engage audiences and drive success for our clients.

Responsibilities:

  • Participate in forming effective paid search and display ad strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms such as Google Ads
  • Be strategic in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce monthly reports for agency and client
  • Write attractive and concise copy for search ads
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Keep on top of PPC and SEM trends

Requirements:

  • Minimum 1 year of experience required
  • Proven experience as a Digital Media Strategist or similar role
  • Familiarity with multiple platforms (Google Ads, Facebook, etc.)
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Working knowledge of analytics tools (Google Analytics, Raven Tools, etc.)
  • Understanding of HTML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BS/BA in Marketing, Digital Media or a related field
  • AdWords certification is a plus

Qualified applicants should submit cover letter, resume and applicable work samples to jobs@44Interactive.com.


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