March 1, 2018
FOR IMMEDIATE RELEASE
SDAF Executive Director
Two Professionals Honored for Excellence in their Field
Sioux Falls, SD – On Friday, February 23, 2018, the South Dakota Advertising Federation (SDAF) hosted their annual American Advertising Awards Celebration to honor excellence in marketing and advertising. 250 advertising and marketing professionals gathered to enjoy the evening at the Hilton Garden Inn in Downtown Sioux Falls.
Professionals submitted 273 pieces of work in this year’s competition which were judged in mid-January by professionals from Omaha, Chicago and Denver. Categories include sales and marketing, online interactive, elements of advertising and cross-platform campaigns among others.
In addition to Best of Class and Best of Show awards, two special awards are given to professionals in the field. The Silver Medal Award was established by the American Advertising Federation in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and social responsibility.
This year’s Silver Medal winner was Mark Glissendorf of Lawrence & Schiller. Mark is the Senior Vice President of Operations/Public Relations for Lawrence & Schiller. A gifted producer, director and leader, Mark has been going the extra mile at L&S for 30 years. His work builds off experience he gained as a reporter, producer and anchor at KSFY-TV. He joined L&S in 1988 to write and direct television commercials. In 2003 he was honored as a Distinguished Alumni of the South Dakota State University Department of Journalism and Mass Communications.
The Creative Legacy Award was established by SDAF as a way to recognize creative leadership within an organization and in the industry. This individual demonstrates commitment to his or her work throughout an extensive career – pushing themselves and others to advance the advertising industry in our community.
The recipient of this year’s Creative Legacy Award was Eva Hofer, Senior Art Director and Designer for Media One Advertising and Marketing. Being in the field for 30 plus years, Eva has had the privilege and honor to work at and with several agencies and very talented individuals. This includes time spent at L&S, Media One, BKG, and Fresh Produce. Eva also spent time as a freelance designer, but realized she missed being part of team, so when the opportunity arose to return to Media One, she did.
All professional and student winners of Gold ADDY Awards advance to the district level where they compete against winning work from North Dakota, Minnesota and Wisconsin. Gold winners there advance to the national competition.