February 25, 2019
FOR IMMEDIATE RELEASE
Sawyer Vanden Heuvel
President, South Dakota Advertising Federation
Sioux Falls, SD – On Friday, February 22, 2019, the South Dakota Advertising Federation (SDAF) hosted their annual American Advertising Awards Celebration to honor excellence in marketing and advertising. Two-hundred and fifty advertising and marketing professionals gathered to enjoy the evening at the Mary W. Sommervold Hall at the Washington Pavilion in Downtown Sioux Falls. The evening’s events were hosted by Shawn Cable of KSFY-TV.
Professionals submitted 258 pieces of work in this year’s competition which were judged in late January by professionals from Omaha and St. Louis. Categories include sales and marketing; online interactive; elements of advertising; film, video, and sound; and cross-platform campaigns among others.
In addition to Best of Class and Best of Show awards, three special awards were given to professionals in the field. The Silver Medal Award was established by the American Advertising Federation in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and social responsibility.
This year’s Silver Medal winner was Paul Farmer of KELOLAND Media. Farmer began his broadcasting career in 1983 as an announcer at KSOO radio. He joined KELOLAND Television in 1985 as a copywriter. In June 1999, Farmer was promoted to Director of Marketing and Creative Services for KELOLAND Television. During his career, he has written and produced hundreds of commercials, promotions and public service announcements. He has served as a voiceover announcer and talent for commercials and infomercials. Under his promotion leadership, KELOLAND TV received a National Emmy for Public Service; has maintained ratings dominance; and has a preference rating of 72 – unheard of in local broadcast news.
The Creative Legacy Award was established by SDAF as a way to recognize creative leadership within an organization and in the industry. This individual demonstrates commitment to his or her work throughout an extensive career – pushing themselves and others to advance the advertising industry in our community.
The recipient of this year’s Creative Legacy Award was Bill Goehring. His full-time photographic and video production career began in Pierre, South Dakota with the SD Governor’s Office and Department of Tourism. Later, he assisted other photographers in Dallas and Minneapolis before returning to Sioux Falls, where he began shooting freelance commercial, editorial, and advertising assignments. For about ten years, Goehring was on staff as a photographer and videographer for Media One Advertising but returned to his freelance business fifteen years ago and has been shooting stills and video out of Sioux Falls ever since.
To add to the line-up of special awards, the SDAF Board of Directors created the Heart of SDAF award in 2018 to recognize individuals or businesses that go above and beyond to support the mission of the club to push the marketing and advertising industry forward.
The first ever Heart of SDAF award went to Larry Lamb of MacDoctors in Sioux Falls. Larry Lamb is the senior partner at MacDoctors and has been selling and servicing Macintosh Computer systems since 1990.
All professional and student winners of Gold ADDY Awards advance to the district level where they compete against winning work from North Dakota, Minnesota and Wisconsin. Gold winners there advance to the American Advertising Federation national competition at ADMERICA.
About the South Dakota Advertising Federation
The South Dakota Advertising Federation (SDAF) serves as a unified voice for sales, marketing and business professionals through award winning programs, the South Dakota ADDY Awards, educational opportunities including Student Day and a student advertising competition, and public service projects, while acting as a connecting point to the 8th District of the American Advertising Federation and the American Advertising Federation (AAF). More information can be found at sdaf.org.