44i: Digital Media Buyer

 

 

 

 

DIGITAL MEDIA BUYER

Agency seeks a Digital Media Buyer who is energetic and passionate about structuring, monitoring, and optimizing digital advertising campaigns. Must be well versed in all forms of paid digital media including Search, Display, Retargeting, and Social Media ads. Displays a thorough understanding of the fundamentals of Google AdWords. Will be responsible for setting up campaigns, monitoring and optimizing campaigns, and producing reports for both agency and client.

Responsibilities:

  • Participate in forming effective paid search strategies
  • Launch and optimize various PPC campaigns
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing)
  • Be involved in keyword selection and audience targeting
  • Monitor budget and adjust bids to gain better ROI
  • Track KPIs to assess performance and pinpoint issues
  • Produce reports for management (e.g. dashboards)
  • Write attractive and concise copy for adverts
  • Suggest and develop new campaigns across multiple channels
  • Maintain partnerships with PPC ad platforms and vendors
  • Find ways to reduce risk of click fraud
  • Keep abreast of PPC and SEM trends

Requirements:

  • Proven experience as a PPC Manager or Digital Marketing Specialist
  • Experience in data analysis and reporting
  • Knowledge of SEO and digital marketing concepts
  • Familiarity with multiple platforms (e.g. AdWords, Facebook, Bing) is preferred
  • Working knowledge of analytics tools (Google Analytics, Raven Tools, etc.)
  • Understanding of HTML is a plus
  • Proficient in MS Office (particularly Excel)
  • Excellent communication skills
  • Analytical thinking with strong math skills
  • BS/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Minimum 1 year experience required. Salary DOE + benefits. Qualified applicants should submit cover letter, resume and demo to jobs@44Interactive.com.

 


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