South Dakota ADDY Awards


The Annual South Dakota American Advertising Awards (the “ADDYs”) Competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the industry’s largest and most representative competition for creative excellence. Entry into the ADDY Awards supports our entire industry, because the AAF and its local and district memberships use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness.

Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Competition Timeline

Entries Open: November 27, 2017
Entries Close: January 5, 2018
Judging: January 19-20, 2018
A Real Nice Preview – ADDY Gallery Night: February 8, 2018 from 5-7 PM at the Icon Lounge
The ADDYs: February 23, 2018 – Hilton Garden Inn Downtown – Doors open at 6 PM, Show starts at 7 PM

Now Accepting Nominations For 2017 Silver Medal & Creative Legacy Awards

It’s time to nominate the best of the best.

SDAF is now accepting nominations for the 2017 Silver Medal Award and Creative Legacy Award. Look around. Are there people sitting in your midst that deserve to be recognized? Nominate them today! Nominations are due by January 12, 2018. Click here for rules and instructions.

Online Entry

Member fees:  $85 for a campaign. $65 for a single entry.
Non members:  $155 for a campaign. $115 single.

Click here to enter your submissions. Entries close on January 5, 2018.


Professional Rules and Categories: 2017-2018
Student Rules and Categories: 2017-2018


A special thank you to this year’s sponsors of the American Advertising Awards: