The Annual South Dakota American Advertising Awards (the “ADDYs”) Competition is the first of a three-tiered national competition conducted annually by the American Advertising Federation (AAF). The ADDY Awards Competition is the industry’s largest and most representative competition for creative excellence. Entry into the ADDY Awards supports our entire industry, because the AAF and its local and district memberships use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education and consumer awareness.
Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.
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2018 Competition Timeline
November 26, 2018 – Call to Entries Open
December 13, 2018 – Nominations Open for Silver Medal, Creative Legacy, and Heart of SDAF Award
January 4, 2019 – Call to Entries Close – Drop off Date to the SDAF Office
January 10, 2019 – Late Drop off date to the SDAF office (Prices increase by $20 per entry and campaign)
January 25-26, 2019 – Judging Weekend
February 22, 2019 – The 53rd Annual American Advertising Awards (ADDYs) at The Washington Pavilion, Sioux Falls
SDAF Office Hours
– Thursday (1/3): 12-1:30 PM and 3-5 PM
– Friday (1/4): 9-11 AM and 12-5 PM (Regular Rate Drop Date)
– Monday (1/7): 2-3 PM (Rates Increase)
– Tuesday (1/8): 12-5 PM
– Wednesday (1/9): 12-1 PM and 2-3 PM
– Thursday (1/10): 1-5 PM (FINAL DEADLINE)
ADDY Entries requiring a physical entry (see competition rules for details), must be dropped off to the SDAF office to be entered into the competition by 5 PM on January 4 (regular rate) or January 10 (late fee applies). All entries must include your signed manifest to either be dropped off to the SDAF office or emailed to us at firstname.lastname@example.org.
Call to Entry
2018 Silver Medal, Creative Legacy, and Heart of SDAF Award Nominations
Nominations are now open for the 2018 Silver Medal Award, Creative Legacy Award, and the newly established Heart of SDAF award. Click here for nomination forms and criteria.