Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)
Thursday, April 20
11:30am – 1pm
@ The Country Club of Sioux Falls
For creative professionals, there’s that dreaded moment where it feels like you’ve hit a brick wall. You’ve looked long and hard at the problem, but every answer that comes out feels rote and uninspired.
In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion.
His talk dissects the very real strategy behind a very unreal competition and finds all kinds of commonalities with ad life. Its subject may be absurdly specific, but its themes are broad, and it resonates with anyone in the creative field who has come up against extreme mental block in their professional life.