The Social Media Coordinator is responsible for updating and monitoring all corporate social media channels, including but not limited to Facebook, Instagram, LinkedIn, Blogs, Twitter, and YouTube. The Social Media Coordinator uses their social networking expertise within health care to update and monitor Avera’s social media channels. As part of the marketing team, the Social Media Coordinator will use social monitoring tools to analyze and report on traffic, conversations, and other Key Performance Indicators. This position will champion Avera and Marketing’s brands and carry the message crafted by the managing and leadership teams. This position will maintain robust online communities using a broad collection of online delivery mechanisms including blogs, social media, video, audio and mobile apps. While monitoring the social media channels, they will also respond and elevate patient complaints, as appropriate.
REQUIRED EDUCATION and/or EXPERIENCE:
- Bachelor’s degree in Marketing, Digital Media, Computer Science, Business Administration or a related field is required.
- Two years of related experience and/or training in marketing, digital marketing strategy, managing digital programs and online advertising campaigns or additional media marketing.
- Working knowledge of appropriate digital design and illustration programs
- Working knowledge of Google Analytics and Google AdWords