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April 18 @ 11:30 am - 1:00 pm
April Luncheon: The Humanity of our Gadgetry
As we round out our second recent tech boom and the world nears 50% internet penetration, one wonders if the magic of digital innovation is the curse or blessing of our time. While incredible, it’s also relentless, and we’re already seeing minds physically, permanently altered from device usage at a young age. It’s a phrase that’s cliché in 2019, but we’re living history in real-time, and it’s the most rapid global technology revolution we’ve ever seen.
As marketers, we have to keep up with the full gamut of innovations to reach our audiences where they are. Want to get Gen Z’s attention? Leverage influencers on the hottest app. Rallying boomers around your product? You should do more than Facebook carousel, but it’s a good start.
So then what separates good digital from great digital? And can our tactics scale across geos? How do we stay true to our brands while pushing our content to go further?
There is of course not one answer, but luckily tech’s crazy pace also means faster results and more learnings to glean from piles of data. It’s a good problem to have, so let’s dive in.
With 10+ years of strategic and human-centered design experience, Amanda is an entrepreneur with a knack for helping brands solve problems across sectors and global markets. She is fascinated by the confluence of tech, culture, and business, and excels at bringing audacious goals to life through rapid innovation cycles. Having directed cross-disciplinary teams from startup founders to C-Level executives to Grammy Award winning artists, Amanda’s sweet spot is unearthing opportunity where others see dead-ends.
Amanda has enjoyed driving projects with B2B, B2C, and social enterprise clients such as: Southwest Airlines, Intel, UNICEF, Capital One, Corning Gorilla Glass, Pocky, OXFAM, Plantronics, PPG, LEGO Education, as well as various San Francisco Bay Area startups and nonprofits.
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