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November 15, 2018 @ 11:30 am - 1:00 pm
November Luncheon: Is it Time for a Revolution?
Is it time for a revolution?
The art, science, and emotions of rebranding.
Rebranding, especially for well established companies, is an intimidating and high stakes endeavor. As with any exciting adventure, the path is rarely smooth, but the payoff is the fuel the drives designers. Told through the lens of a variety of high-stakes identity projects, Mackey will give applicable and down to earth advice while winding through the exciting behind the scenes stories of how these mysterious projects actually happen.
Responsible for some of today’s most exciting and ever-present identities – including those for Instagram, Oculus, and Silk – Mackey has spent over a decade helping brands of all sizes find their place through idea-driven strategy, smart and simple design, and his lifelong love affair with art and visual communication.
After running his own studios in San Francisco and Denver, he now spends his days in New York, working shoulder-to-shoulder with some of his personal heroes as a Principal at Chermayeff & Geismar & Haviv—the branding and graphic design firm responsible for iconic logos for companies including NBC, National Geographic, and Chase Bank.
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