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October 18 @ 11:30 am - 1:00 pm
October Luncheon: Empowered
Empowered: How B2B Marketers Can Best Support Sales with Brand and Content
Have you heard the prediction? Analysts believe 1M B2B sales reps will lose their jobs by 2020.
In an era where B2B buyers educate themselves online and through word-of-mouth, the role of a sales team has changed. But, too often, Marketing falls short in helping our counterparts. 70% of our content sits unused.
We’re frustrated that Sales won’t use our assets. Sales is frustrated because the content doesn’t help them win deals.
The stakes are far too high to continue this way! Especially with the rise of Account-Based Marketing, it’s time to evolve from “sales enablement” to “sales empowerment.”
In this actionable session, “unapologetic marketing truth-teller” Katie Martell will share:
a) How marketing teams can support Sales before – and throughout – the funnel (especially with ABM)
b) What B2B buyers really want from brands
c) Ideas for marketers to support their sales counterparts with brand and content
Presented by: Katie Martell, on-demand marketing strategist.
Katie Martell is an unapologetic marketing truth-teller. Named one of the “most fascinating people in B2B marketing,” a “marketing expert to follow,” and a top marketing writer on LinkedIn, Martell is a millennial CMO and the world’s first “Director of Buzz” who now advises high-growth brands as an on-demand marketer.
Martell is a frequent speaker and emcee at conferences including TEDx, INBOUND, and Spiceworld, and serves as Executive Director of Boston Content, the city’s largest community of content professionals. She is a prolific writer covering critical issues facing the marketing profession, and the author of the forthcoming book “Rabble Rousers: How Transformative Voices Change Apathy into Action.” Follow her on Twitter @KatieMartell and subscribe to The World’s Best Newsletter at Katie-Martell.com