October 19 @ 11:30 am - 1:00 pm
Trish Witkowski: The Edge
The Edge: The 2% advantage that transforms relationships into sales.
In the world of marketing, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see the return in our revenue stream. It’s a costly game that everyone plays.
But what if you could have an unfair advantage? A bit of foresight, a better strategy—an “edge” so-to-speak? Wouldn’t that change the game completely? By using basic Blackjack principles and fascinating insight from counting cards, direct marketing veteran Trish Witkowski will remove the emotion and uncertainty from the sales process to provide a more rational view of your business relationships.
Attendees will learn how to:
• Identify and implement the four critical Edge moves
• Use scorekeeping methods to help you make the best next move
• Gain deeper insights from the data you’re generating
• Play a smarter sales game and win more business
You’ll walk away with actionable steps to dramatically increase revenue, and with strategies that will forever change the way you approach sales.
Trish Witkowski is a dynamic speaker, a YouTube sensation, and a direct marketing maven.
Before rising to international fame for her strangely addictive, weekly YouTube series, Trish flexed her creative muscles designing for brands like DAP, DeWalt, and Cover Girl. Over the last decade, she built a business and repeatedly rocked the print industry with productive software tools, compelling books and online courses. She has been a brand ambassador for Hewlett-Packard, inspired marketing teams at American Express, and consulted on strategy for ADT, Lowe’s and USPS. Her work with big brands and loyal fans led her to a deep-dive exploration of client and audience relationships, from which she developed a sales technique that flips the current relationship marketing craze on its head.
Today, Trish travels the world teaching marketers and sales leaders how to gain an advantage and turn soft sales into cold, hard cash.