Starting a Revolution: The Power of Authentic Content
Thursday, November 10
11:30am – 1pm
@ The Country Club of Sioux Falls
How do you turn around a 100-year-old brand? Deluxe® believed investing in rich, authentic content would earn the company more brand awareness to share their transformation than they could buy through traditional advertising. Through an original documentary and photo essay series, Deluxe® ignited a “Small Business Revolution” utilizing social and purpose driven content to share the importance of small businesses in America.
Amanda is the Chief Brand and Communications Officer at Deluxe, and she created the “Small Business Revolution,” an acclaimed documentary series celebrating small businesses across the country. She experienced success early in her career at advertising agencies such as Cohn & Wolfe London, Campbell Mithun and Fallon, working on top brands such as BMW, Reebok, Sony and Virgin Mobile. Among her awards and recognition, Amanda has been named a “Woman to Watch” and received the “Forty Under 40” award in 2009 from the Minneapolis/St. Paul Business Journal.