Now What? 2017: A conference for those who manage websites

Now What? Conference, a web conference designed to help attendees unlock the potential of their website, is taking place at the Washington Pavilion in Sioux Falls, SD, on April 26-27, 2017.

This is the fifth year that Blend Interactive, a web design, development and strategy firm, has organized and hosted the event, which is designed to bring together web and marketing professionals from across the country. The conference will cover a variety of web topics including accessibility, content strategy, web writing, search engine optimization, and more. Two speakers, Karen McGrane, CEO, managing partner – Bond Art + Science,  and Ahava Leibtag, president of AHA Media Group, LLC, are returning for the second time in the event’s history after making regular appearances speaking on their areas of expertise around the country.

“Going into this year we wanted to focus on real-world web concerns – accessibility, smart SEO, mobile content, working within difficult teams – and I think we’ve got one of the strongest lineups ever, packed with great speakers who can give some real actionable information,” says Corey Vilhauer, the conference’s curriculum director and Blend Interactive’s User Experience Strategist.

The conference is divided into two days. The event will kick off with two workshops on Wednesday, April 26. Emileigh Barnes and Kate Garklavs with 18F, a digital services agency based within the United States government, will host “Getting Started With User-Centered Content.” Following, Rick Allen, principal of ePublish Media will help lead a workshop on Content Measurement and Analytics, offering attendees the opportunity to translate strategic business objectives into measurable content goals using Google Analytics.

In addition to the keynotes (McGrane and Leibtag) speakers for the Thursday, April 27, day of talks include:

  • Derek Featherstone, Lead Accessibility Consultant – Simply Accessible
  • Amanda Costello, College of Education and Human Development – University of Minnesota
  • Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College
  • Chris Corak, Partner, SEO + Technical Content Strategy at ONWARD
  • Deane Barker, Partner and Chief Strategy Officer, Blend Interactive

Tickets are now on sale and early bird registration goes through Friday, Jan. 27. For more information on the conference or to register, visit

Blend Interactive is a content, design, and development shop in Sioux Falls, South Dakota. Since 2005 we have helped institutions and agencies with complicated web problems, from implementing dynamic content for banner ads to major content management system installs and migrations. We are content-aware, future-friendly, and process-driven.