Sanford Profile: Senior Social Media Strategist








The Social Media Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise to increase brand awareness, followership, and engagement for any and all inquiries. Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives. Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram. Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Profile by Sanford brand. Works closely with creative team, business partners, and senior marketing specialists to create social content. Communicates effectively in real time engagement scenarios after hours and during live events. Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities. Listens for and monitors non-favorable social media activity and responds appropriately. Manages day-to-day social activities and tools. Develops social media strategies and recommendations to support marketing campaigns. Promotes any and all media stories through Profile by Sanford’s social networks. Participates in project management teams to provide social media recommendations. Appropriately uses social media tools within the organization. In partnership with corporate training functions, develops and communicates social media training and best practices. Innovates using new ideas and experimentation. Leverages data and insights to monitor overall performance, adjusting as needed to improve overall results. Identifies social media opportunities and provides recommendations to stakeholders. Supports the mission, vision and values of Profile by Sanford and associated businesses. Develops and maintains master list of Profile by Sanford’s social media accounts.


  • Communicates well downward, upward, and outward.
  • Demonstrates a basic understanding of the concept of collaborative processes.
  • Demonstrates fresh and compelling ideas in own work.
  • Describes primary business uses of web-based services within the organization.
  • Exhibits interest in new ideas and experimentation.
  • Identifies components contributing to system performance.
  • Obtains information regarding key players, key issues, and key strategies in own unit.
  • Organizes key points and supporting information for a topic as appropriate for the audience.

For this position within Profile by Sanford, we are asking that candidates applying have minimum six years’ experience in marketing, as well as at least three years in a leadership type position in order to oversee this job function.


Bachelor’s degree required in public relations, journalism, communications, marketing, English or related field.

Minimum of three years experience in social media or digital media marketing experience required. Additionally, three years experience leading social teams is beneficial. Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, Pinterest, Google My Business, etc.) required. Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) required.

About Sanford Profile:

Profile by Sanford is among America’s fastest-growing franchisors offering health, nutrition and weight loss coaching. Developed by doctors and researchers at Sanford Health, one of the nation’s premier integrated healthcare systems, Profile takes a safe and proven science-based approach to make weight loss simple, effective and sustainable. Headquartered in Sioux Falls, SD, our values center on people (developing, authentic relationships,) passion (driven by optimism and continuous improvement) and lifestyle (striving for wellness).

For more  more information and to apply, click here

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to .




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