The Social Media Strategist is responsible for planning, developing, and executing social media strategies and social content recommendations for the enterprise. Possesses a working knowledge and real-world experience in planning, managing and executing social media initiatives. Manages brand voice and consistency across digital properties including but not limited to, blogs, Twitter, Facebook, LinkedIn, YouTube, Yelp and Instagram. Develops and manages integrated communication plans and social media strategies, including communications positioning, messaging and execution of tactics consistent with the Sanford brand. Works closely with creative team, business partners, and senior marketing specialists to create social content. Communicates effectively in real time engagement scenarios after hours and during live events. Leverages measurement tools to provide progress reports and insights, continually finding ways to improve on those metrics through testing and new ingenuities. Listens for and monitors non-favorable social media activity and responds appropriately. Manages day-to-day social activities and tools. Develops social media strategies and recommendations to support marketing campaigns. Promotes Sanford Health News and other media stories through Sanford’s social networks. Participates in project management teams to provide social media recommendations. Appropriately uses social media tools within the organization. In partnership with corporate training functions, develops and communicates social media training and best practices. Innovates using new ideas and experimentation. Leverages data and insights to monitor overall performance, adjusting as needed to improve overall results. Identifies social media opportunities and provides recommendations to stakeholders. Supports the mission, vision and values of Sanford Health and associated businesses. Develops and maintains master list of Sanford Health’s social media accounts.
Utilizes specific approaches and tools for checking and cross-checking outputs. Supports the mission, vision, and objectives of own department or unit. Organizes key points and supporting information for a topic as appropriate for the audience. Obtains information regarding key players, key issues, and key strategies in own unit. Identifies components contributing to system performance. Exhibits interest in new ideas and experimentation. Describes primary business uses of web-based services within the organization. Demonstrates fresh and compelling ideas in own work. Demonstrates a basic understanding of the concept of collaborative processes. Communicates well downward, upward, and outward.
- Bachelors degree required in public relations, journalism, communications, marketing, English or related field.
- Minimum of one year experience in social media or digital media marketing experience required. Experience with social media platforms (Facebook, Twitter, Instagram, Snapchat, LinkedIn, Reddit, etc.) required. Experience with social media marketing and reporting platforms (Hootsuite, Sprout, Salesforce, Spredfast, Google Analytics, Adobe, Canva, etc.) required.
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