South Dakota Advertising Federation Announces New Executive Director – Ruth Ann Scott Departs after 12 Years of Service

Shannon Carder - XColorThe South Dakota Advertising Federation (SDAF) is proud to announce its new executive director: Shannon Steffke. Shannon was selected by the SDAF board in March, and will begin her new role on April 1, 2016. Shannon replaces Ruth Ann Scott who served as executive director for more than a dozen years.

“Ruth Ann has been the cornerstone of our organization for the past decade however I believe Shannon will be a fantastic replacement with her industry experience and knowledge of the club,” says Chris Bohlen, current president of the SDAF board.


Scott decided to step down after a family decision to put all of her time and energy into her interior design business, The Living Door.

“I am so very grateful for all the support I have received over the years,” says Ruth Ann. “I am thankful for the past presidents and members of the board. I am humbled by the generosity of all past and present sponsors. And finally, I couldn’t have done it without all of the agencies and their owners. The state of South Dakota is full of incredibly talented people in the fields of sales, marketing and advertising.”

“Ruth Ann has been a great leader for our federation over the last 12 years, but I am very excited for the fresh perspective and marketing expertise that Shannon will bring to the table. She knows the industry, and she will be a great asset to our club,” adds Jamie Hegge, president-elect.

Shannon was a board member at the time of her selection. She comes to the SDAF with 16 years of communications-related experience. Shannon was a reporter and anchor at KSFY-TV in Sioux Falls for seven years. She then moved into the marketing and advertising field where she has been since. Shannon has worked for Sanford Health, Paulsen, and most recently, Media One Advertising/Marketing. She has expertise in public relations, account management, and copywriting.

“I am thrilled to be given this opportunity,” says Shannon. “I know that I have very big shoes to fill, as Ruth Ann has done an incredible job with the AdFed since she came on board. However, I am confident that she leaves this organization in a good place and I look forward to serving this club.”