South Dakota Advertising Federation Names New Executive Director

The South Dakota Advertising Federation (SDAF) is proud to announce Maggie Saugstad as its new executive director. Maggie was selected by the SDAF board in May, and will begin her new role on June 3, 2019.

“Maggie is a seasoned marketing professional who knows our industry well and will do a tremendous job lifting up the incredible talent our region is so fortunate to enjoy. SDAF aims to celebrate our creative community – and as our new executive director, Maggie is a perfect fit,” says Cale Feller, president-elect.

Maggie joins SDAF with 12 years of experience in the marketing/advertising field. She is currently the Director of Client Service for VVI and has previously worked in media roles in Sioux Falls. Through her professional experience – both past and present – Maggie has built strong relationships within the industry.

“Serving as SDAF’s executive director is really an honor,” says Maggie. “This club has a rich history and a very bright future. I can’t wait to dig in and help chart the course for what’s to come.” Aside from work, Maggie is a proud wife and mother of three beautiful girls. Along with spending time with her family, she enjoys reading sappy romance novels, eating Mexican food and enjoying the outdoors at least three seasons out of the year.


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